Onboarding of HubSpot Content Hub

Good is not good enough. Your best is most important!

Marketing managers we meet often describe major challenges with easily creating, publishing and optimizing online content to drive a larger part of the sales journey.

Today, mainstream companies also use many different systems and platforms to create converting content and sales-driving content. Not infrequently this means different codebases on the site, outdated admin and a general difficulty in maintaining a consistently clear brand and brand.

That such problems still exist is something we want to change. With HubSpot Content Hub and Invise as your strategic partner, we ensure you get maximum value from one place -– and get the ownership back internally!

Background

HubSpot CMS established itself late in the market. For many years, despite our close ties to HubSpot, we chose not to work with the HubSpot CMS. For the simple reason that the CMS was good, but not as good as other alternatives. Of course, even then we wanted to include the CMS in our offer, but never at the expense of the customer's best interests.

Today it's different.

HubSpot Content Hub (new name, new functions) is today an equivalent option with its competitors but with the difference that, as a HubSpot user, there are many synergies with collecting everything in the HubSpot suite. Invise has a leading position in the Nordics when it comes to the HubSpot Content Hub and together with our customers we have developed several award-winning sites in the B2B and service sector. Getting started with HubSpot Content Hub is not usually about onboarding in its traditional sense, but it is often about a platform change to HubSpot as a CMS system.

Let an award-winning team build your new website

Is it time to create a brand new website for your business? Or expand your web presence with another website? No matter what, we guide many customers from start to finish when it comes to creating a new website. Often with HubSpot Content Hub as a platform. Read more here about how it can go:

Lift and shift - move your current website to the HubSpot Content Hub

An option for you who want to switch to HubSpot Content Hub is to do a so-called lift-and-shift, where we transfer your current website to HubSpot's CMS. Lift-and-shift for us is about more than copy-pasting your website, it's about taking what you have and adapting it for the HubSpot Content Hub. Sometimes we also do a strategic review of the web so that the move also provides significant improvements for your visitors. Important with your lift-and-shift is that you should be able to easily maintain and grow your website over time.

In the project, Invise does all the technical work and gives you the training you need to manage your website with HubSpot CMS after the move.

More than just web

HubSpot Content Hub is far from just a traditional CMS. It offers a wide range of AI tools and content creation tools that streamline your communication and provide you with plenty of new ideas!

Smart features

Content Remix

Generate new landing pages, ads, emails, SMS, and social media posts with the click of a button.

Brand Voice

Ensure that the communication generated by HubSpot’s AI matches your company’s tone and unique expression.

Case Study Generator

By uploading meeting notes, files, and other material, HubSpot can automatically create a summarized case study for your use.

AI Blog Writer

Create blog posts with one click as HubSpot identifies topics that you own, or should own.

Podcast Software

Generate complete podcasts based on the content you have. Create both scripts and actual audio files.

Breeze Content Agent

As part of Breeze by HubSpot, you can use HubSpot’s AI almost anywhere in the system to generate or refine existing content.

What about SEO and page speed?

If you work with Invise, together with HubSpot Content Hub, we can guarantee both great SEO and page speed.

We build all pages according to best practices, with SEO and speed as top priorities. Our SEO specialists hold Swedish Championship titles in SEO (yes, that's a real thing), and all the websites we launch achieve a page speed score of 90-100%. Invise + HubSpot + search engines = a perfect match.

Are you considering changing CMS?

Invise can support you with everything to do with digital presence. We have won gold awards on a number of our HubSpot-built websites. Not only that – all the websites we make deliver top class in terms of technical SEO and high page speed – everything to give your site the most optimal website possible.

HubSpot Elite Partner

Not only are we one of EMEAs highest rated Elite Partners, we’re also an accredited HubSpot partner - CRM implementations, HubSpot Onboardings or Custom Integrations.