European HubSpot partner Siloy appoints Camilla Agardh as CEO
About Camilla
Agardh’s entrepreneurial spirit and people centric approach embodies Siloy DNA
Siloy appoints Camilla Agardh (38) as CEO from March 1, 2025. She is the founder and CEO of Invise, one of the three companies that recently merged together as the European HubSpot Platform Siloy. The company has the ambition to become the leading HubSpot partner in Europe; a goal that fits seamlessly with Agardh’s character and background.
Customer and people centric
Entrepreneurship is a part of Camilla. She started her career in sales and founded several sales companies, one of which is Invise. There were always two key aspects for her to define success: the added value for the customer and the happiness of the employees. Her goal has always been to find the right balance between customer centricity and making the team flourish by keeping them happy and energized. This matches with the Siloy DNA. Her proven track record and experience in the field, make her the right person to lead Siloy into the next chapter of growth and AI innovation.
Agardh about her new role:
“The ambition to become the leading Hubspot partner in Europe inspires me. We are a cutting edge company with high quality standards; a talented and motivated team is the foundation to this. My goal is to grow the company, to continue the strong path that we entered and make sure that we have fun doing it.”
Emiel Putman, Managing Partner at investor Oak Tree Hill Capital: “We are building a company with international presence and we set ambitious goals when it comes to growth. Camilla proved her capability by building a strong company that exceeds other players in the market. She has an entrepreneurial spirit, eye for people and as a leader she has the perfect balance between confidence and vulnerability. The ideology of putting people at the heart was strongly present at Invise and will form the foundation for Siloy's future growth.”
Leadership team
Besides the appointment of Camilla Agardh as CEO, the group management is organized as follows:
- Camilla Beijer, CFO
- Adriano Tagliarina, Regional Director DACH
- Emiel Kanters, Regional Director Benelux
- Camiel Freriks, Vice President of Alliances and Business Development
- Fredrik Fernström, Vice President of Strategy
“The dynamic in the leadership team is fantastic. We share our core values; what we believe is fully aligned. But our skill sets, the way we approach the business, and how we contribute are very diverse. This is the key to successful group management.”
- Camilla Agardh
About Siloy
Siloy is a leading European HubSpot Partner, founded by three HubSpot Elite Partners Invise, Webs and Trialta. With over 150 HubSpot customer experience experts across Sweden, The Netherlands and Germany, Siloy helps organizations optimize customer experience using cutting edge technology. Learn more at www.siloy.com.