Leading European HubSpot Platform Emerges as Invise, Webs and Trialta join forces

LONDON, 5 NOVEMBER 2024 - Today marks a significant milestone in the European tech landscape as three leading Elite HubSpot Partners, Invise, Webs and Trialta, along with investor Oak Tree Hill Capital, announce their collaboration to establish a leading HubSpot platform for customer engagement under the new umbrella brand, Siloy. This exciting news was unveiled during Grow, HubSpot's premier event in Europe, making it a fitting stage for this transformative partnership.

This strategic merger brings together over 150 experts in HubSpot customer engagement from three European countries, generating a combined revenue of €20 million. With a collective vision to provide integrated sales, marketing, and service solutions, the group aims to leverage its expanded talent pool, ultimately comprising 800 employees, to meet the evolving needs of SMB and mid-market clients.

Camilla Agardh, and Fredrik Fernström, founders of Invise, emphasize what makes this possible.

"We are proud of how Invise works. Close customer relationships, a culture of freedom, innovation, and continual improvement drive our success. This collaboration lets us preserve what we love while adding the international power needed to serve our high-performing clients. Together, we’ll achieve more and provide a leading partner for customer engagement on the HubSpot platform."

Emiel Kanters and Camiel Freriks, founders of Webs, expressed their excitement, stating, "This collaboration brings us to the forefront of the European market, uniting the champions league of HubSpot partners under one banner."

Adriano Tagliarina, CEO of Trialta, highlighted the benefits for both customers and employees, stating, "We are excited to offer enhanced services to our clients and provide our talented team with new growth opportunities. This step aligns with our commitment to excellence and innovation."

Emiel Putman, Managing Partner of Oak Tree Hill Capital, affirmed the shared vision and values driving the collaboration, stating, "We believe in fostering compassionate, people-centric organizations. This merger represents a unique opportunity to build a platform that prioritizes both our team and customers, ultimately delivering exceptional value to all stakeholders."

The merger was facilitated by advisory firms Wave Corporate Finance, Treble, BDO Germany, BakerMcKenzie Sweden, Ebbinge, PwC Netherlands, Owl, TellusTax and Van Oers Corporate Finance.

For questions or inquiries, please contact Camilla Agardh, CEO at Invise - c@invise.se