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Inbound Marketing

Take your marketing to the next level and work more efficiently

Offer your customers an unbeatable experience from the first contact. With Inbound Marketing, you’ll build trust and create value through the right message, to the right person, at the right time – for the entire customer journey. With industry-leading experience, we guide you towards success in your marketing work.

Marketing that your customers actually enjoy

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Inbound Marketing is a smarter way to drive growth and build strong relationships. By earning the customers' attention, you create meaningful marketing that produces concrete and measurable results.

When you share knowledge, you build the trust required for your target audience to want to do business with you. Inbound Marketing is about a genuine desire to understand the customer and be generous with the knowledge that creates value for the recipient.

A digital ecosystem of methods and systems

Digital marketing is an ecosystem. Your success is about how well you manage to combine method and system. Approaches, priorities and functions must be combined to achieve a good whole. And with the help of the right systems and integrations, you can streamline a large part of the work, while welding sales and market.

Invise is a HubSpot Elite partner with world-leading expertise in Inbound Marketing. We help businesses both strategically and practically with their Inbound Marketing, and our customers often, but not exclusively, have HubSpot (CRM) as the hub of their business.

5.0

"They rock! I've had a great working relationship with Invise for more than a year; they serve the function perfectly of high expertise coupled with execution. We've taken a massive journey with them on our HubSpot tool and getting it to be a full end to end lead generation machine. I'm beyond satisfied."

Sam Coleman Chief Marketing Officer, Stringo

Customized customer journey for increased profit

Increase your sales with Inbound Marketing

Behind every purchase is one maturation process with the customer. The bigger the purchase, the longer the buyer process usually takes. Inbound Marketing takes that into account and adapts the experience, with the right offer at the right time, to tailor the experience through the shopping trip. It saves time and can use era resources where you get the most return – in meetings with customers, in the right target group, who are interested in your offer.

Make it more than leads

Inbound Marketing is a broad field that encompasses more than generating leads and meetings. It is also part of the customers' commercial strategy and could just as well be about reaching a new customer group, increasing your cross-selling or automating communication. Strengthened relationships with existing customers and a more efficient sales process are other important parts of Inbound Marketing.

For some companies, the effect of Inbound Marketing can be greatest if it is combined with account-based marketing. This is especially true if you have one niche customer group where every transaction might have a great significance. Here you will find out more about how we can help you with Account Based Marketing.

Cover the customer journey from start to finish

The customer journey, from the first contact to a long-term relationship, can span several years. It is the comprehensive understanding of the customer journey that makes Inbound Marketing so successful. Instead of having a strategy for Marketing Automation, another for content marketing and a third for social media, Inbound Marketing ensures that you have one strategy for all your marketing activities. This way, you reach your target groups at all phases of the buying journey.

Sweden's first HubSpot Elite Partner

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When we started Invise 2010 we talked more about sales than marketing. As an agency, it seemed a bit odd, especially at a time when no one had heard of Inbound Marketing. But even today, sales are fundamental for us. We put sales and actual results above anything else.

Camilla Agardh, CEO & Founder

Quick insights into what we have to offer

What does Inbound Marketing mean?

Inbound Marketing means that a company earns customers' attention by offering information and features that create value for the recipient. By understanding the target audience and its needs, businesses can help a potential customer at every stage of the buying journey with helpful and educational materials, taking the customer from A to B and beyond. Examples of this can be content in the form of blog posts, articles, posts on social media, automated emails or downloadable e-books. It can also be interactive features or user-friendly design of a website.

Inbound Marketing vs. Outbound Marketing — what is the difference

With Inbound Marketing you attract customers by earning their attention, building trust and helping them solve their problems. This means educating the target group on the recipient's terms by offering relevant communication and guiding them onto the next step in the buying journey. Examples of Inbound Marketing are articles, blog posts, posts in social channels, personal emails, e-books, guides, checklists and videos.

With Outbound Marketing, you try to win customers by breaking into the recipient's everyday life with intrusive messages to convince them to buy. Examples of outbound marketing are cold calls, telemarketing, trade fair participation, radio advertising, banners and classic newspaper ads.

How much does inbound marketing cost?

The price for Inbound Marketing varies, depending on the type of business you have. Your budget may look different depending on how much you want to invest and what results you want to achieve. Other factors that affect the cost of your Inbound Marketing work are the resources you have access to internally. If you have an entire marketing team consisting of specialists with the various skills needed, you can do a lot yourself. If you don't have the right team in-house, you may need to bring in a few different specialists from an agency.

How to create a strategy for Inbound Marketing?

An Inbound Marketing strategy contains several parts but is always based on the company's business goals. Important parts of developing a strategy are in-depth knowledge of the target group, analysis, technical solution, content marketing, channel selection and advertising. Need help getting started? Book a free video meeting with one of our inbound specialists.

How much time does Inbound Marketing take?

Inbound is a broad area. How much time you need to invest depends on what you want to do and how your marketing and sales department is organized. It can be anything from a few hours a month to several full-time positions.

When can I see results from my Inbound Marketing?

Depending on your starting position, it takes a different amount of time, but generally, results start to come within 2-6 months. ROI can take longer than that, especially with long sales cycles.

Do you have to use HubSpot for Inbound Marketing?

Yes, we think so. When it comes to Inbound Marketing, no platform beats HubSpot. As a proud partner, we are biased, but that does not affect the fact that HubSpot is developed to maximize the return from Inbound Marketing. It is possible to use other tools, platforms and services for Inbound Marketing, but you will be limited to some extent. With HubSpot, you have all the functions you need gathered in one place and this is by far the easiest – for you and for your customers.

Who is Inbound Marketing suitable for?

Inbound Marketing is wider than many people think and is suitable for almost all companies. The biggest exception is FMCG where sales cycles are very short. Talk to us, and we'll explain what results you can expect from starting to work with Inbound Marketing.

What skills are needed for Inbound Marketing?

Market, sales and product owners must be represented in some form for you to succeed with Inbound Marketing.  For certain parts, you might also want to bring a representative of the IT department.

Are you fun to work with?

We are the most fun partner you can have! We love what we do, we believe in our work and we make sure to have fun along the way. Try us and see what you think!