apps

Apps & additional services

Every customer's needs are different, and having multiple systems that need to work together is more the rule than the exception. Statistically, the global average in 2024 is that medium-sized companies use around 230 different SaaS services for their business. Invise respects this and has all the skills you need in the form of technical strategists, IT architects and backend developers.

Integrations

Everything from existing CRM to financial systems

As much as we praise HubSpot (rightfully so), there are various reasons why one does not replace their entire IT architecture with a one-solution-fits-all solution. Sometimes it is about overly complicated change management, already procured systems, home-made platforms, ERP systems and financial systems where all fulfill an important function in the company's success.

Often it is one of the following that we help to custom integrate for our customers:

  • CRM systems
    Salesforce, Microsoft Dynamics, Sugar, Lime, UpSales, Pipedrive, Membrain etc
  • CMS
    WordPress, Optimizely,  EpiServer, Wix, Webflow etc
  • ERP systems
    SAP, Microsoft Dynamics, Visma, Monitor, Business One, NetSuite, Oracle, Odoo etc
  • Financial systems
    Visma, Fortnox, Chargebee, Younium etc
  • E-commerce
    Shopify, WooCommerce, Magento, Wix, Konakart etc
  • Case management
    Zendesk, Freshdesk, Zoho, Intercom, Autotask etc
  • SaaS usage-system
    StartDeliver, Planhat, Funnel.io, Supermetrics, Kissmetrics etc
  • BI tools
    Power BI, Snowflake, Qlik Sense/View, SAP etc
  • Lead intelligence
    Vainu, Clearbit, Zoominfo, Dun & Bradstreet (Bisnode) etc
  • Rekryteringssystem/ATS
    Teamtailor, Ponty, Jobylon, Reachmee, Intelliplan etc
  • And everything else, of course
    OneSignal, BankID, Caspeco, Cision, Piggy, Muntra, Skalpell, Metodika, Google Drive and more

One of the most common questions we get is:

"We recently purchased CRM X and now all our salespeople are on that system. There is a reluctance to change systems and we wonder if it is worth acquiring HubSpot if we DON'T use HubSpot's CRM as well?"

It is a highly relevant question. Of course, you should only change systems if you see a greater gain than loss. In this specific scenario, connecting HubSpot with your existing system is a no-brainer. We still want to be able to see the entire customer journey! Marketing wants to know if the leads they deliver are of high quality and become actual deals (to be able to calculate ROI), and sales wants insights into how a lead has acted before it's time to pick up the phone.

How do we know if we can connect our current systems?

First of all, check if you can find an integration that fits your needs directly in the HubSpot App Marketplace. Lots of so-called "native" integrations are listed here, which means a more or less "plug'n'play" solution. It costs nothing extra and requires no developer knowledge.

If, however, you cannot find your particular system there, or want a more sophisticated solution, Invise is here to help. We have experience in building everything from simpler connectors to gigantic integrations - all so that you get a measurability and platform that works FOR you, and not the opposite.

If you are unsure or want to know something, we are always here for questions. An integration project requires many parts - both from a business perspective, but also from a requirements and developer perspective. We have competent employees who can both explain in an educational and simple way for those who want to understand the whole, but also communicate in developer lingo and the complexity required for the resources that need more granular insights.

Invise is your go-to provider for HubSpot integrations

HubSpot's API is one of the world's most well-documented and educational. We have deep insight into every corner of HubSpot, whether it's functionality in the platform/UI itself or what game plan we have to adapt to in terms of HubSpot's outer tentacles - HubSpot's API.

Apps

Just because we're not an app developer, we still build apps

Sometimes we feel that there are missing features. Functions that both streamline, complement and adapt us to how the industry looks. We have built a number of apps, but consider four of them to be the most relevant – for the broad audience.

CookieVise

Do you know ITP 2.3? Or ETP for that matter? There are surprisingly many people who work in marketing who don't actually know what it means. And how EXTREMELY that uncertainty affects your results and your measurability. We did a small survey of about 200 websites that use HubSpot and only 1 of these had equipped.

To keep it short: ITP 2.3 (or Intelligent Tracking Prevention 2.3) and the like are "privacy preservation" efforts that the major browser providers have made as standard in their browsers – for example Safari. Usually, cookies work to have a predefined lifetime, let's say 13 months (HubSpot's tracking cookie). Even though you de facto have the legal basis to, on your website, use this cookie (according to GDPR), Safari ignores it. The browser will clear all cookies from so-called "first-party cookies" after 30 days instead of 13 months.

How does this affect us then? Well, first of all it will look like you have a lot of "new visitors" in your web statistics. But these are actually largely repeat visits, just that the cookie is deleted = they will be interpreted as new visitors. Other companies rely on, for example, lead scoring and, based on behavior on the web, tailoring the customer journey. For these, this becomes unreliable as we lose the data after, for example, 30 days and thus at least every 31 days must get an already known visitor to convert again, and again, and again. You understand. We can't have it like this!

With CookieVise, we have solved the problem for you who use WordPress as a CMS. To read more about the app/plugin - read our product sheet.

GhostVise

Do you have the web in WordPress, but use HubSpot? Year after year, the discussion has heated up around SEO and domains' impact on rank. If you buy HubSpot, use Wordpress and host your blog in HubSpot on a subdomain (blog.domain.com) - do you lose SEO power? Yes, everything points to a subdirectory (domain.com/blog) favoring SEO much more.

Googling brings up lots of community threads on HubSpot's website where users mainly question three things about having the blog in HubSpot but the rest of the web in WordPress:

  • I would prefer to have the entire website in the CMS I chose (WordPress) and not administer certain web parts in HubSpot.
  • I want to be able to associate my WordPress blog with HubSpot Campaigns.
  • I want to get the analytics benefits of having a blog in HubSpot, but continue to use a WordPress blog.
  • These are perfectly reasonable questions. And one evening with good drinks and company some of our tech team sat down and developed a new app/plugin for WordPress and named it GhostVise.

GhostVise works so that you keep your blog in WordPress, but create "ghost posts" in HubSpot. We simply trick HubSpot into thinking that your blog is set up in HubSpot, although you continue to work as usual in WordPress. Simple, smooth, but still took a long time to hack. The benefits are obvious; reporting in HubSpot will be top notch, you can associate your blog posts to HubSpot campaigns and you will not lose SEO strength by staying in a sub-directory. Read more in our product sheet.

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Contact us

Book a meeting with our specialists to hear more about how we can support you with everything from simple apps to complex integrations.