Marketing Automation

With the help of Marketing Automation, we can help you with everything from lead nurturing flows and automated processes to reliable and adequate reporting to calculate ROI.

Marketing Automation is part of your sales processes. Here, we review and automate parts in order to qualify, warm and support your customers depending on where they are in their buying journey.

Marketing Automation is mainly about starting with the customer's behaviour in order to automate communication. Sales Automation, on the other hand, is often about automating internal processes and ensuring that qualified leads don't fall through the cracks.

Working smart with Marketing Automation requires a thorough understanding of your customers' buying journeys and how you strategically want to be perceived by your leads and customers. Invise not only helps operationally with the setup but also supports our customers with strategic advice and best practices.

Actually, it’s the opposite. If you make a strategic and well-thought-out Marketing Automation investment, it will streamline and relieve manual work. Your system will do a lot of the work for you! However, don't forget to continuously evaluate and optimize.

Marketing Automation is usually an "always on" approach. How long an investment gives you results is based upon how long your sales processes are and how well set up your trips are. Marketing Automation is usually a long-term investment, but starts creating value from the first automation.

Since Marketing Automation can mean everything from a more standardized onboarding flow with ten emails, to a market engine that continuously processes everything from no-touch purchases to abandoned cart functions and amounts of different flows depending on the customer group, it is difficult to answer. Feel free to contact us to calculate your specific needs!