Recruitment Marketing

Engage the right candidates all the way. Use the same methods that have created success for countless marketing departments to succeed with your talent acquisition. With Recruitment Marketing, you create an overall model for your recruitment. A model that helps you get more quality applications.

— Challenge the status quo

Are you recruiting OK — or great?

Is your task in HR and recruitment a constant question of how you, in an even more efficient way, find those people who really make a difference? It is perhaps one of the most well-known truths in the corporate world: recruit correctly and progress follows, recruit incorrectly and it becomes costly. What is perhaps less often talked about is how many are actually satisfied with an “OK” recruiting and employ new employees who are "good enough". We think that is a mediocre recipe to build on. Recruitment Marketing is about going one step further, finding more people in a scalable way who will make a meaningful difference in your business!

— Increase the level

More qualitative applications

Recruitment Marketing is mainly about increasing the number of qualitative applications. This needs to be based on collaboration, a clear understanding of who you are looking for – and how we match what you have to offer with the interests of the right candidates. With great curiosity, we seek the answers from you to create the means that capture the right candidates. Recruitment Marketing is based on a large dose of creativity mixed with an equally large dose of strategy and pure routine. Knowing what to do, at the right moment, to create a successful recruiting apparatus.

— The best of both worlds

Lessons learned from the agency world

Invise is a world-leading agency in marketing and sales and technology strategies and methods for companies that want to grow. But don't think for a second that this has made us a cocky agency with an egocentric attitude. On the contrary: with us, you will find the absolute leading competence combined with a warm, humble and forward-looking culture. We value collaboration, openness and learning from each other. We have based the models behind Recruitment Marketing on our many years of expertise in Inbound Marketing, an area where we are among the leaders. Through our many meetings with companies that express the same difficulties in finding and attracting the right candidates as in finding the right customers, we have developed our model for Recruitment Marketing. A method that we have proven works, time and time again.

Don't ask us — ask our customers

Länsförsäkringar AB

A wildly successful recruitment marketing campaign

HiQ

How HiQ used recruitment marketing to attract tech talent

This is how you succeed with Recruitment Marketing

Carefully match candidates with company culture, use multiple channels to reach out, and communicate clearly for a positive candidate experience.

Strategy and goals

Results-oriented model

We always start a collaboration by defining your goals together and developing a results-oriented model for how you will attract, engage and warm candidates. The work can include, for example, employer brand, target group mapping (Candidate Personas), Inbound Recruiting, data-driven recruitment and KPIs.

Creative production

The craft begins

When we have decided what we need for material, it is time to involve creative specialists to produce the right parts to strengthen your employer brand. Everything from video, text and design to career pages, social media and advertising.

Create engagement

Work purposefully

In order to reach the right candidates in an effective way, we need to create commitment among your employees and carry out purposeful work with your networks. This is where strategies for Content Marketing, Marketing Automation and campaigns come in.

Knowledge

Experience means everything

An HR team at the forefront needs to be up to speed with what is happening in the borderlands of recruitment, marketing and tech. For those of you who work with HR, there is an incredible amount to learn from our training courses, lectures and workshops. Here you get access to knowledge and experience from the most advanced recruitment companies and techniques used by successful marketing departments.

Technical set-up

Create the foundation

A stable technical set-up and smart integrations that make your systems talk to each other not only create flow in your and your colleagues' work. It also allows large parts of the work to be automated while creating a seamless candidate experience.