Website in HubSpot's CMS or WordPress

Create a website that drives sales, where the experience is central with the business benefit in focus. For you who want an industry-leading position, regionally or globally, there is no more important window than your website. By meeting the customer's needs and guiding the visitor through the entire buying journey, your new website becomes the obvious platform for your entire digital presence.

Not just any website

What distinguishes a good website?

Have you ever visited a website that felt smooth, simple and intuitive? At first you may have been captivated by the visual message while quickly finding what you were looking for. But when you examined it in depth, perhaps to run an errand or find information, you discovered that it had several layers. It was rich in content, multifaceted and helpful. And that's why you're thinking about it right now.

A good website must fulfill many functions, both for your customers and your business. It should answer questions, simplify processes and above all – guide your new visitors to become paying customers.

Your website should generate leads

A website is an investment. Therefore, it is important that it also produces results. A central part of this is that it generates leads. This means that it should be easy for your target groups to find your website, that it should meet their needs and that the experience should be so good that they convert. A good website is the basis of your digital customer journey, where elements such as Inbound Marketing and Sales Enablement also play an important role for you who want to drive digital growth and create a maximized customer experience from start to finish – and beyond.

We want you to make money from your new website. Therefore, our primary focus is to create smart ways to turn visitors into leads through user-friendly methods of design, UX-copy and function. If you want to take a comprehensive approach to your digital business starting with a new website, we are the right partner for you.

Five steps to a successful web project

1. Get started

All our projects start with a short start-up phase. This is a period when the whole team gathers to get to know each other, set goals and get started. We do several exercises that lay the foundation for a successful collaboration, look at the overall planning and identify challenges.

2. Strategy

The strategy should cover many parts, everything from feasibility studies and analysis of data and SEO to conversion points and information architecture. This is an important phase as it sets the framework for your new website. The strategy is accomplished over several workshops and results in a basis for creating design and content.

3. Design and content

When design and content production are performed in collaboration you get that really razor-sharp result that occurs when user-friendly design and precise tonality work together: they bring the brand to life and create an unbeatable experience. Or UI+UX+SEO+CRO = ROI, for those of you who speak that language.

The design phase is usually exciting and eventful.

4. Code

As the design work nears completion, coding begins. The more that happens in parallel, the more efficient it becomes. Our developers work diligently to quickly build the CMS platform, and by producing content like text and images simultaneously, we can ensure that the next phase proceeds quickly and smoothly.

5. Content implementation

In this phase, we provide CMS training along with guides and clear processes to support you throughout the entire content publishing process. If you have any questions or need support, we're available every step of the way to ensure that publishing proceeds smoothly and efficiently.

6. Test and launch

As we approach the final stages, testing for the launch begins. The website is placed in a shared environment, and once we're all satisfied with the results, the ability to add content is closed. We then initiate all tests. Loading times, functionality across different browsers, SEO, and much more are checked before launch.

We guide you through the entire process and take full responsibility for the launch, so you can feel confident that everything proceeds in a safe and controlled manner.

Which should I choose — HubSpot or WordPress?

Basically, we can achieve the same functionality on both platforms. Our pricing will also be the same - neither system stands out in any direction. Sometimes, however, there are reasons to lean one way or the other. We will be happy to help you make the decision - contact us to get our tips and experience so that you can land on a solution that is right for you.

HubSpot CMS (Content Hub) lays the foundation for digital growth

Most of today's CMS platforms are pretty good. For this reason, it is more important that you choose which agency you want to cooperate with, than choosing which CMS to use. If you plan to gear up your digital growth, we recommend building your website in the HubSpot CMS. Additionally, if you already have any part of the HubSpot suite today, there's no doubt about it. By building your website in the HubSpot CMS, you have access to a unique digital ecosystem where you can connect all parts of your marketing with CRM, sales processes, customer service and analytics. When multiple systems, channels and strategies work in synergy with each other, you get powerful tools for growth.

In addition, having several teams working in the same system will not only create smoother collaboration internally. It is also visible on the outside in the form of a seamless customer experience – from first contact to long-term relationship.

Meet some of Europe's best web experts

Simon Lafis

Dev Lead

At 6 years old, I built my first website, and since then, my interest in web development has only...

Andreas Lagerkvist

Web Developer

Self-taught data nerd from the icy forests of Norrbotten. I play video games in my spare time and...

Niklas Thulin

Growth & Operations Manager

I am a social and curious person with a keen interest in everything from golf and cooking to...

Sofie Rydmark

Web Developer

After several years in media working with online advertising, I retrained as a frontend developer,...

Common questions and answers

Does Invise only work with HubSpot CMS?

No, we're also really awesome at Wordpress. But the trend is unmistakable: a lot more websites are being built in the HubSpot CMS as the advantages are so obvious.

How much does a new website cost?

It's a difficult question to answer without us getting to know you and your circumstances, but we do understand that this is an important aspect. We suggest that you book a consultation with us so that we can join forces to find out needs, expectations and wishes. Only then can we give a qualitative price estimate. For the same reason, you should not trust an agency that gives website estimates without first having a proper understanding of your unique scope.

How long does it take to build a new website?

The average time to build a website is between four to six months, but there are several factors that affect how long an entire web project takes. The work with your new website should be fun and is a collaboration. We always recommend following the process we propose – so that we are able to create the best results together.

Can you change our visual identity in connection with the new website?

Yes, and we are more than happy to do that! In that case, the visual identity becomes a separate project that takes place before or in parallel with your new website. The assignment can vary from challenging certain parts of your current graphic profile to developing a completely new visual identity and tonality for your brand.

Is content production included in a new website?

Everything is possible! We have several copywriters, photographers, video production and visual production in-house and would love to help you with all the content you want for the new website. This is usually a matter of cost and priority. If we do all the parts, it saves you a lot of time and the result maintains a high professional level. If, on the other hand, you want to keep costs down, we recommend that you produce the content yourself. Read more about content and film production here.

Is SEO included when you build a new website?

The technical part of SEO is always included. We are meticulous about managing existing SEO and redirecting the visitor to the right pages when the web structure changes. You can choose to add keyword analysis, analysis of existing SEO, building pillar pages and much more. Read more about SEO here.

Book an online meeting

The choice of agency, CMS and everything connected to it can be challenging when it comes to getting a new website. Don’t hesitate to book a video consultation with one of our consulting specialists. During approximately 30 minutes, you can ask questions and get a better understanding of how we can help you.